Home Business Ideas and Opportunities

7 step blueprint for creating a perfect sales letter

adapted from Tony Shepherd http://www.tony-shepherd.com/about-tony-shepherd/

It’s simple but it works. Adapt it for your niche.
Just break down your sales copy as follows:

  1. Pattern Interrupt – Get their attention (e.g.. ‘Oi Fatty!)
  2. State the BIG problem. This is the main problem – the biggie that your potential customer is having – bad breath, lack of traffic, no boyfriend
  3. Agitate the problem. Tell them why their problem is REALLY bad and what other people think of their problem / why it’s hitting their business / relationship / future / financial health etc
  4. Here’s what MOST people do. Tell them what most people do and why it doesn’t really work
  5. Here’s what I do. Tell them why your solution is the best and they MUST have it
  6. Close the sale – ask for the money – outline the deal.
  7. Scare then one last time with the ultimatum – you either do this or you’re gonna be left behind / die broke /be lonely / not get laid
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